At Pri-Med Southwest a few weeks ago, I had the opportunity to talk with clinicians, practice owners, and practice managers about social media tools like Facebook and Twitter.

While using social media comes naturally to me, I saw that many people are intimidated by it, and haven’t been shown how valuable these tools can be for a small healthcare practice with limited marketing resources.

As owners/managers of small healthcare practices, you have neither the time nor resources to run traditional marketing campaigns like other businesses do, which makes social media that much more valuable for you.