Using SEO to Increase Patient Awareness

“According to a study by NBC News, 8 out of 10 patients turn to Google as their first step in researching a medical condition, evaluating their options for clinical care, or selecting a new provider,” as noted in a recent article from Medical Economics. It’s predicted implementing a comprehensive search engine optimization, or SEO, strategy will be the most effective marketing stance medical practices can take in 2021.

SEO “is the process of optimizing your website, its content, and your reputation around the Internet so that Google and other search engines rank your website higher in their results.” By increasing your website ranking through efficient SEO strategies, you can expect to see greater patient awareness and an improved brand reputation for your practice.

To learn more about SEO, how it works, and what it can do to benefit your practice, click here to read the article.

For more marketing ideas you can implement within your practice to attract new patients, click here to read our Knowledge Drop.