New Practice FAQ:
Marketing Your Practice

Patient Engagement

When starting a new practice, it’s important to get your name out there and begin promoting your practice to reach potential patients. To help assist you, we’ve compiled a list of frequently asked questions people typically have when developing a marketing strategy for their practice:

Q: Why Is Medical Marketing So Crucial Now?
A: According to Managed Healthcare Executive, one of the four trends healthcare professionals need to follow is the rise in consumerism. Far from being the passive patients of yesterday, who continued to go to the same physician as their parents, today’s consumers want to be more in control of their healthcare choices. Medical Marketing is crucial because it helps to build awareness to meet the patient’s need.

Q: How do I build a strong Healthcare Marketing Mindset?
A: Because you are creating something that could very well affect the financial future of your medical practice, here are some guidelines to establishing your marketing mindset:

  • It’s an investment, not an expense
  • You offer solutions, not services
  • Don’t just be busy, be mindful
  • Quit doing the same thing
  • Remember, you’re a doctor, not a marketer

 

Q: What are some Marketing ideas to help attract new patients?
A: While you may know the fundamentals of website design, search engine optimization and social media marketing, here are some bold marketing ideas to help your new medical practice grow:

  • Have a website that really works
  • Work with large local employers
  • Communicate, educate, motivate

Visit Our Dedicated New Practice Page

Opening a new practice is a big undertaking; we collected useful information and a few key recommendations to help out as you embark on this journey. It can be helpful to establish a plan to execute your first steps in the proper sequence, once you know which tasks are prerequisites for others. This helps keep your startup on schedule and helps avoid costly delays. We hope the information we collected here can help you make key start up decisions with confidence and in a timely manner. Our team can help eliminate the headaches of opening a practice so you can enjoy the personal and professional satisfaction that comes with this exciting stage of your career.

Amazing Charts Medical Practice Consultants are here to help! Click here to visit our dedicated New Practice page for materials to assist you with what you should know and be aware of when opening your new practice.